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Meanwhile, on the West Coast, two Seattle moms have been fashioning their own lessons when it comes to space and other realms. Jennifer Muhm and Malorie Catchpole are making clothes like rocket ship leggings and dinosaur dresses to empower young girls. Their company, , has launched a line of girls clothes that celebrate science, technology, engineering and mathematics -- and other things typically marketed to boys. After a production run, the e-commerce site is up and running, with the help of a successful Kickstarter campaign, in which they aimed to raise $45,000 and ended up raising some $70,000 in 30 days. I asked how they decided their was a need for STEM clothing for girls. Jennifer Muhm answers first.

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Petals and STEM is pleased to partner with to offer a unique line of STEM clothes specifically designed for girls. has created fantastic designs that blend science, technology and mathematics with elements of daily life to help girls feel comfortable with STEM topics and help reinforce the concept that STEM is for girls too. understands that girls like different things than boys, and uses themes that align better with girls' preferences. believes that it is important to encourage and motivate the interest of girls in STEM, since what we are passionate about in the present can motivate our children's career choices in the future.

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