Of interest here are marketing MSA's insights into the elusiveness, complexity, and instability of market structures. A conclusion of marketing MSA is that there is no "true" market structure "out there" [Grover and Rao, 1988; Powers and Trawick, 1993]. While it is useful to assume particular market structure prototypes for analytical purposes, as is done in standard economic MSA, marketers must confront the conditional and elusive nature of market structure in attempting to operationalize MSA (regarding type of data, method of aggregation, dimensional representation, etc). From an operational perspective, any particular market structure may shift suddenly. In the case of behavioral measures of product-defined markets, market structure may shift due to actual and/or perceived changes in the product itself. In purpose-defined markets, customer perceptions of product substitutability and related market structure may shift rapidly (e.g. the almost overnight sensation of oat bran as a "health food").
Supplier market structure types
This Concept Map, created with IHMC CmapTools, has information related to: Market Structure, Market Structures Are Characterised by Degree of Barriers to Entry (BTE), Perfect Competition Firm Produces Homogenous Products, Market Structures Types of Monopolistic Competition, Perfect Competition Producers & Consumers have Perfect Knowledge, Perfect Competition Firms are Price Taker, Market Structures Are Characterised by Degree of influence over price, Market Structures Are Characterised by Firms Behaviour, Market Structures Are Characterised by Nature of Product, Market Structures Are Characterised by Market Information, Perfect Competition Firms earns Only Normal Profits in LR, Perfect Competition Industry has Many Sellers & Buyers, Perfect Competition Firm has Freedom of Entry & Exit, Monopolistic Competition Industry has ????, Market Structures Are Characterised by No. of firms & Buyers in Industry, Market Structures Types of Perfect Competition, Perfect Competition Produces at P=MC, Market Structures Are Characterised by Profit Levels
Types of Market Structures - Finance Train
Types of market structure | Economics Help