Gender Roles in Advertising by Desiree Gregory on Prezi

In our Advertising class we were given the task to make a documentary out of the topic Gender Role stereotypes in Advertising. This is what we came up with!

Thanks to everyone who was interviewed on the streets of Ottawa as well as the many pictures of faces that are seen in this short film.

Critiquing and analyzing gender roles in advertisements. (by Ashley H, Kelly L, Courtney W)

Gender stereotypes in advertising reflect the male-dominated values of our world. Advertisements represent an exaggerated stereotypical image of a world, where men, mostly white and heterosexual, outnumber women. The results of a comparison on gender roles in advertising showed that 90 percent of doctors in ads were portrayed by men, while more than 50 percent of women in advertisements were depicted as housewives. Women in advertising can usually be found in the kitchen or in the bathroom doing some domestic task. The female image outside the house always has a sexual subtext. A woman is pictured either as a secretary, or as a young and beautiful doll-like fashion model. The ideal proportions, consisting of large breasts and thin legs and waists, are indispensable in advertisements.

Killing Us Softly: Gender Roles in Advertising.

Gender Roles in Advertising | adv91kevinsamson Gender role in advertising has been the main theme of 20th Century's World Advertising. It seems like all we see these days are advertising, which use the human body and sexuality to sell all kinds of products. The advertising for ideology in regards to the concept of gender role is virtually to attract the attention from audiences because ideology in advertising could give a clear direction to the people.

Video: What if Gender Roles in Advertising Were Reversed? | GOOD

Advertising companies spend 5 BILLION dollars a year to tell you how to think about the other gender and your own gender, so what would it look like if gender roles in advertising were reversed?

Gender Roles In Advertising Roles