Wolin, L.D. (2003), "Gender Issues in Advertising-An Oversight Synthesis of Research: 1970-2002," Journal of Advertising Research, 43, 111.
Gender Roles in Advertising - Questia Online Library
It's turning out to be a funny week for gender issues in advertising. We have the girly dudes getting slapped in the Manwich spots. We have the in the auto-dealer ad. And now, we have this J. Crew ad featuring (horror of horrors) a boy with his toenails painted pink. Some people seem unbelievably upset by the image, . Their outrage coalesces in , in which Erin Brown of the Media Research Center actually calls the ad "blatant propaganda celebrating transgendered children." In a separate column, , the woman in the ad, for leading her son Beckett down a dangerous path. "Not only is Beckett likely to change his favorite color as early as tomorrow, Jenna's indulgence (or encouragement) could make life hard for the boy in the future," Brown writes. "J. Crew, known for its tasteful and modest clothing, apparently does not mind exploiting Beckett behind the facade of liberal, transgendered identity politics. One has to wonder what young boys in pink nail polish has to do with selling women's clothing." Poor Beckett—he's screwed for life.
Why do marketers continue to get gender wrong
Sheri Broyles, Professor; Ph.D., Southern Methodist University. Advertising; creativity; gender issues in advertising; tourism and international advertising; advertising education.
Gender and Ethics in Advertising: The New CSR Frontier?
Artz, Nancy; Jeanne Munger,; Warren Purdy,. "Gender Issues in Advertising Language." Women and Language. George Mason University. 1999. Retrieved December 13, 2015 from HighBeam Research: 24 Lori D. Wolin, "Gender issues in advertising - An oversight synthesis of research: 1970-2002." Journal of advertising research 43, no. 01 (2003): 111-129.This study addresses gender issues in advertising creative departments and defines some of the unspoken rules in the creative game. Based on the interviews of twenty top creative women from the United States and Canada, the study focuses on the work creative women do, how they do it, and the environment in which they work. Content analysis of in-depth interviews led to the emergence of four thematic categories: the business, about personality, the work, and being female. Ultimately, knowing the unspoken rules will help prepare future generations of advertising creatives for the challenges that lie ahead. For women, knowledge of these rules is of paramount importance, as the highly masculine creative environment influences all aspects of a creative's career trajectory from hiring to promotion.